Get Ready to Shake, Shimmer and Sparkle, America! lululemon athletica Inc. Announces the Launch of ivivva athletica's US Online Store
"We heard loud and clear from guests in our US lululemon stores that
young girls across
The robust product assortment on ivivva.com consists of sport bras, tanks, leotards, jackets, shorts, crops, pants, skirts and accessories. Plus, the new Winter 2011 collection features a selection of products that are bedazzled or have sparkle woven into the knit. From headbands to legwarmers, guests will glitter and twinkle from head to toe!
Designed with the guest in mind, the online store offers a shopping experience that emulates a visit to an ivivva store. Features such as individual item description pages, fabrics and features knowledge, and visually rich images help guests to make informed purchasing decisions. The site offers complimentary ground shipping and the option to bring online purchases to any lululemon location for complimentary hemming. Additionally, ivivva.com will host a "help us design" section where guests can email their feedback directly to ivivva designers, and a blog that will feature inspirational content for dancers and athletes.
ivivva athletica was created based on extensive feedback from guests who wanted athletic garments for a younger age group using the same signature fabrics, technical design features and exciting colors for which lululemon is known. ivivva products are designed for athletic pursuits such as dance and gymnastics, as well as for all-day versatility. For more information, visit www.ivivva.com.
About lululemon athletica inc.
Source: lululemon athletica inc.
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